TrustpilotRated Excellent by UK operators Capterra4.9 and Best Ease of Use, Online Ordering

The online ordering
system for restaurants

Powering the UK hospitality scene for over 10 years.

Ottolenghi's catering ordering site on a laptop, built on Slerp: platters, the menu and a cart Zia Lucia's branded app on a phone, showing 3 of 5 loyalty stamps and an order-again button Sourdough Sophia's branded app on a phone, showing the bread menu and a delivery slot
Detroit Pizza Sourdough Sophia CRÈME Kaani Kaana La Maritxu Provenance Village Butcher Zia Lucia Poor Boys

More direct orders. More margin.

7xConverting checkout
+32%Average order value
£100k+Saved each year

See why we're rated #1 in online ordering

  • Really great UX, functionality is excellent, lots of options and support efficiency is 10/10!
    Zia LuciaMulti-site pizzeria
  • Slerp has given us a seamless solution, higher sales, more satisfied customers, and a strong infrastructure for future growth.
    B BagelBakery
  • We faced challenges managing high pre-order volumes and weren't prepared for such rapid growth. Slerp fixed that.
    La MaritxuBasque cheesecake
  • Thanks to Slerp's online ordering platform and robust loyalty scheme, we've empowered our growth by gaining greater control over our data.
    Kaani KaanaIndian street food

Everything you need to sell direct.

Take orders direct.

3 products

Your own channels, so the customer and the margin stay with you.

Your own address and your branding, nobody in between. Learn more ›

Your name on their home screen, with Apple Pay and push. Learn more ›

An order button on your Google profile that comes to you. Learn more ›

Poor Boys' ordering website on a laptop, Civerinos' app on a phone and a Google result with an Order online button
Poor Boys' ordering website on a laptopCiverinos' own app on a phone
Poor Boys' ordering website on a laptop
Civerinos' own app on a phone

Offer every order type.

3 products

One menu and one kitchen, however the customer wants it.

Your own drivers, or a courier booked the moment you accept. Learn more ›

Ordered on the way, ready when they arrive. Learn more ›

Office and group orders, paid up front, without the forms. Learn more ›

Live delivery tracking in Dabbawal's app, and a mezze platter in Provenance Butcher's app
Live delivery tracking in Dabbawal's appA catering platter being ordered for an office
Live delivery tracking in Dabbawal's app
Provenance Butcher's app: delivery or pickup, and the menu
Ottolenghi's catering site on a laptop

Keep customers coming back.

3 products

Turn one-off orders into regulars.

Points or stamps, online and in store. Learn more ›

Apple and Google, with a nudge nearby. Learn more ›

Your own list. Every order feeds a campaign. Learn more ›

Zia Lucia's loyalty stamps in their app, and Sourdough Sophia's Valentine's email on a phone
Zia Lucia's loyalty stamps in their appSourdough Sophia's Valentine's email open on a phone
Zia Lucia's loyalty stamps in their app
Kaani Kaana's loyalty pass in Apple Wallet, with a QR code to scan in store
Sourdough Sophia's Valentine's email open on a phone

If you’re already selling through third-party marketplaces like Deliveroo, Uber Eats, Just Eat for Business or Feedr, we are almost certainly a fit.

Your brand, your customer. Plugged into your existing tech stack.

Twenty-eight integrations across POS systems, order hubs, couriers, parcel carriers, CRM and payments. Nothing gets ripped out, nothing gets typed in twice.

POS & Middleware

LightspeedSquareToastZonalComtrex3S POSStreamUrban PiperDeliverect

Loyalty, CRM & Payments

CRMBuilt inStripeAirshipLeatme&uActeol+ any CRM, by webhook

Direct courier integrations

Deliveroo ExpressUber DirectJust Eat GoStuartGophrPedal MeShipdayDPDParcelhubRoyal MailAddison Lee

What going direct looked like for your peers

Common questions

The things operators ask before they switch to direct ordering.

Do I have to replace my POS?

No, Slerp integrates into your POS system. We have direct integrations, as well as plugging into middleware so that almost all POS systems are integrated. Whether it’s Lightspeed, Square or Toast, orders will sync with your POS, and your menu can be published from your POS inventory. Your staff will never have to re-key an order, and the kitchen carries on working exactly as it does today.

What does Slerp cost?

We charge a monthly fee per location and have different pricing plans depending on what you need. Compared to marketplace commissions, this considerably improves your profit margins and bottom line. Most brands run Slerp alongside the marketplaces, adding diversification, enabling control, and arming themselves with their customer data.

Who delivers the order?

Slerp is the only platform with direct integrations into the courier fleets provided by Deliveroo, Uber and Just Eat, as well as a host of catering-led couriers. A human team sits behind every order, and we handle the customer support, just like a marketplace. We have been enabling restaurants with delivery for over ten years. If you prefer, you can also use your own riders.

Will my customers actually order direct?

Customers are already ordering from you through third-party marketplaces, you just don’t know who they are and you pay a premium to enable it. Slerp is just enabling your business with a direct digital channel to complement your dine-in trade. As soon as your customers know you have a direct channel, and they know the ordering experience is great, they will order and come back again. Our entire platform is centred around creating this habit and enabling you to do it very well.

Is it a website, or an app?

We do both web ordering and apps, and both journeys will look exactly like your brand. It’s about you, not us: we are just the engine powering your brand. Partnering with us enables you to drive customers to order via your existing website, social channels like Instagram and your Google Business Profile. Having your own iOS and Android app provides another touch point, so you’re always in your customers’ pockets. You can run delivery, click and collect, pre-order and catering, backed up with loyalty to keep customers coming back.

Who owns the customer data?

You do. All the data is yours. Every name, email and address sits in your account. You can see what someone orders, when they last came back and what they spend. You can link this directly with Slerp CRM, or automatically push the data into another CRM so you can run automated email campaigns. On a marketplace that customer belongs to the third party, not you.

Can I keep using Deliveroo and Uber Eats?

Yes, and we actually recommend running Slerp in parallel. It’s not about having one or the other, it’s about ensuring you are diversified in your digital channels, and enabling your business to make the highest margins where possible. Slerp is a pure-play online ordering platform, meaning we have deep configuration and settings that marketplaces do not provide. Our platform can be tailored to suit your use case, whether you are a pizza restaurant, bakery or catering-led business. We work with brands all across the UK.

Does Slerp work with multiple locations?

Yes, we work with multi-site concepts all across the UK. Every location you run has independent settings that you control, so each location can be tailored to how you run your business. We work with owner-operated businesses as well as franchised groups, scaling as they grow.

The leading online ordering platform, built by operators for operators.

Let's have a chat, understand your current setup and we can show you how we add value to your business.

No commitment · Free setup walkthrough