Island Poke Case Study

Island Poke

Island Poke’s in-store loyalty program couldn’t reach their Click & Collect customers, causing a disconnect. With an outdated system and fragmented tools, they struggled to manage customer data and maintain brand control. They needed a comprehensive solution to support growing demand for convenience and boost customer engagement.

Challenges

• Inability to reach Click & Collect customers hindered loyalty program effectiveness.
• Fragmented systems prevented effective customer data management.
• Lack of brand control impacted customer experience.
• Outdated technology limited the growth of Click & Collect orders.

Solution

Why they switched to Slerp:

• An integrated CRM and loyalty program to enhance customer communication.
• Direct customer engagement through targeted notifications and real-time feedback.
• Improved Click & Collect service, with rewards to drive retention.
• Unified platform for better brand control and personalised customer experiences.

Results

2X increase in direct orders: The new app and integrated system significantly increased direct order volume, boosting revenue and reducing dependency on third-party platforms.

7X increase in active contacts: Enhanced CRM capabilities grew their active customer base, leading to more targeted engagement and increased sales opportunities.

15K+ app downloads: The app’s successful launch resulted in over 15,000 downloads, with a steady rate of 520 weekly downloads, reflecting strong customer interest.

50% of customers on the loyalty program: Half of the customer base engaged with the loyalty program, driving repeat business and increasing customer lifetime value.