Mama Li
Mama Li, a popular Cantonese hotspot in London known for its authentic dishes, faced operational challenges that hindered its growth. Managing multiple ordering platforms led to a fragmented delivery and collection experience, impacting efficiency and customer satisfaction. Mama Li needed a solution to streamline its ordering channels into one system, allowing them to capture valuable customer data. With these insights, they aimed to enhance marketing efforts, improve operations, and ultimately increase profitability, all while focusing on delivering exceptional Cantonese cuisine.
Challenges
- High marketplace commissions significantly impacted profitability.
- Customers frequently price-shopped online, leading to inconsistent menu pricing.
- Lack of customer data for delivery orders limited targeted marketing efforts.
- Inflexibility of the current platform required raising tickets to change menu items, complicating operations.
- Loyalty programs were confined to in-store visits, missing opportunities for cross-channel engagement.
Solution
Why Mama Li switched to Slerp:
- Ordering journey: An all-in-one platform for collection, delivery, loyalty and app enhancing the customer experience.
- Cost savings: Elimination of order commissions, allowing Mama Li to capture all profits.
- Customer App: Improved app experience for loyal customers with push notifications, providing another communication channel.
- Customer data insights: Access to valuable data for online orders, enabling targeted marketing strategies.
- Integrated Loyalty programs: Loyalty offerings for both digital and in-store orders.
- Partner Growth support: Dedicated support for business growth that other platforms fail to provide.
Results
Since switching to Slerp, Mama Li has achieved significant results, enhancing profitability and overall customer engagement. The all-in-one platform has streamlined operations and opened up new opportunities for growth:
- Increased profitability: Eliminated order commissions, enabling Mama Li to capture all profits.
- Enhanced customer experience: A seamless ordering journey for collection, delivery, loyalty, and app features has improved satisfaction and engagement.
- App engagement: The improved app provides loyal customers with push notifications, creating an additional communication channel and boosting repeat business.
- Targeted marketing: Access to valuable customer data for online orders has allowed Mama Li to implement effective, targeted marketing strategies.
- Cross-channel loyalty programs: Integrated loyalty offerings now reward customers across both digital and in-store orders, increasing loyalty and repeat visits.
- Dedicated partner growth support: Slerp’s support has helped Mama Li grow its business, offering guidance and assistance not available on other platforms.
